Design, Innovation and Brand Management

Offically, Design, Innovation and Brand Management is to consider the value of branding in today's competitive global environment, where organisations continue to compete in overcrowded markets

Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers may try to control the brand image. (WIKI)

What is your definition for it?

What should we do?

Brand management involves a number of important aspects such as cost, customer satisfaction, in-store presentation, and competition. Brand management is built on a marketing foundation, but focuses directly on the brand and how that brand can remain favorable to customers. Proper brand management can result in higher sales of not only one product, but on other products associated with that brand. For example, if a customer loves Pillsbury biscuits and trust the brand, he or she is more likely to try other products offered by the company such as chocolate chip cookies.

For me, my long-term aim is to transform the world around me through creativity in design.

How will you inform and impact it’s future?

Like father like son, I look upon Chinese culture with admiration and am saddened by the way it is receding in light of globalising tendencies.

Acting with sincerity and reliability; being free is continuously insisting on one’s individuality, and in not having one’s creative personality bounded or limited; and the constant appreciation of the external world and the persistent exploration of creative processes.

#CHALLENGEONE