Nike Mag (Advertising and Branding)

Bobo Law
Nov 2, 2015
1 min read

Members of the group:

Bobo Law

Mafalda Volz

Phyllis Tai

2011

The Nike Mag 2011 is a sneaker released in that same year styled after the pair that the character Marty McFly (Michael J. Fox) famously wore in Back to the Future 2. A limited run of 1,500 pairs were produced and sold exclusively on eBay, with all proceeds funding the Michael J. Fox Foundation to fight Parkinson’s Disease. The sneakers closely mimic those seen in the film, with a futuristic LED glow kit embedded in the design.

2015

The ’2015 Nike Mag’ use a system that automatically tightens the laces in the lower part of the shoe, around the foot, and also constricts a strap in the upper part, around the ankle.

It will be sold via auction next year, with all proceeds going to the Michael J Fox Foundation for Parkinson’s Research.