What is if anything is effective about the current AD campaign?

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. -Leo Burnett

Keys:

• Grab and hold viewers’ attention

• Define a value proposition

• Consider the end state values to your customers

• Make your messages simple

• Be relevant to your target market

• Define your positioning

• Clearly link your messages

• Make your ad a component

http://www.digitalsparkmarketing.com/creative-marketing/advertising/effective-advertisements/

Did you know that, once upon a time, Nike's product catered almost exclusively to marathon runners? Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At the time, Reebok was selling more shoes than Nike). And so, in the late 1980s, Nike created the "Just Do It." campaign.

It was a hit.

In 1988, Nike sales were at $800 million; by 1998, sales exceeded $9.2 billion. "Just Do It." was short and sweet, yet encapsulated everything people felt when they were exercising -- and people still feel that feeling today. Don’t want to run five miles? Just Do It. Don’t want walk up four flights of stairs? Just Do It. It's a slogan we can all relate to: the drive to push ourselves beyond our limits.

So when you're trying to decide the best way to present your brand, ask yourself what problem are you solving for your customers. What solution does your product or service provide? By hitting on that core issue in all of your marketing messaging, you'll connect with consumers on an emotional level that is hard to ignore.

Nowaday:

NBA, 《BACK TO THE FUTURE》, FOOTBALL CLUB

#CHALLENGETHREE