Reading list (Book)

Marketing for the 21st Century Marketing is a pervasive activity that is performed both directly and indirectly by society and companies through a diverse range of actions that can all be viewed as some form of marketing. Effective marketing is now the key to good business performance and plays a leading role in the everyday lives of society. Marketing influences the most basic aspects of our day, such as choosing an outfit, browsing websites and clicking on advertisements. (Keller, 2006:03)

Title:

Marketing management.

Personal Author:

Kotler, Philip.

ISBN:

0131457578;

Publication Information:

Upper Saddle River, N.J. ; [London] : Prentice Hall, c2006.

Edition:

12th ed. / Philip Kotler, Kevin Lane Keller.

Added Author:

Keller, Kevin Lane, 1956-

Subject:

Marketing.

Marketing -- Management.

Title:

Marketing and design management / Margaret Bruce and Rachel Cooper.

Personal Author:

Bruce, Margaret.

ISBN:

1861521731

Publication Information:

London : International Thomson Business, 1997.

Subject:

New products.

Design -- Management.

Marketing -- Management.

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