SWOT analysis

SWOT analysis

From Wikipedia

A SWOT analysis (alternatively SWOT matrix) is a structuredplanning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a businessventure.

• Strengths: characteristics of the business or project that give it an advantage over others.

• Weaknesses: characteristics that place the business or project at a disadvantage relative to others.

• Opportunities: elements that the business or project could exploit to its advantage.

• Threats: elements in the environment that could cause trouble for the business or project.​

Read more: https://en.wikipedia.org/wiki/SWOT_analysis

SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face.

Business SWOT Analysis

What makes SWOT particularly powerful is that, with a little thought, it can help you uncover opportunities that you are well-placed to exploit. And by understanding the weaknesses of your business, you can manage and eliminate threats that would otherwise catch you unawares.

More than this, by looking at yourself and your competitors using the SWOT framework, you can start to craft a strategy that helps you distinguish yourself from your competitors, so that you can compete successfully in your market.

How to Use the Tool

Originated by Albert S Humphrey in the 1960s, the tool is as useful now as it was then. You can use it in two ways – as a simple icebreaker helping people get together to "kick off" strategy formulation, or in a more sophisticated way as a serious strategy tool.

Readd more: https://www.mindtools.com/pages/article/newTMC_05.htm

It was the notes for interviewing the manager in the company.

#PROJECTFIVE #RESEARCH