Structure - Introduction

Introduction

Research on Traditional business online marketing strategy Introduction (E-business and Ecommerce) Electronic commerce has become a major activity in most of business operations now, because the technology of network is developing rapidly and that the society now is relying more on the internet. This has resulted in it becoming more popular and a necessity in everyday use. People sell or buy things and do the money transactions online, which makes the enormous business activities rely on Internet. E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet. These business transactions occur either business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. E- commerce (electronic commerce or EC)(2012)

Electronic commerce is an emergent research discipline with a history of less than 20 years. In 2010, the United Kingdom had the biggest e-commerce market in the world when measured by the amount spent per capita (Robinson, 2010). As of 2013, the Czech Republic was the European country where ecommerce delivers the biggest contribution to the enterprises´ total revenue. Almost a quarter (24%) of the country’s total turnover is generated via the online channel (Eurostat, 2013).

Among emerging economies, China's e-commerce presence continues to expand every year. With 668 million internet users, China's online shopping sales reached $253billion in first half of 2015, according for 10% of total Chinese consumer retail sales in the same period. The Chinese retailers have been able to help consumers feel more comfortable shopping online.E-commerce transactions between China and other countries increased 32% to 2.3 trillion yuan ($375.8 billion) in 2012 and accounted for 9.6% of China's total international trade. In 2013, Alibaba had an e-commerce market share of 80% in China.

E-commerce (2015) Reference: Robinson, James (28 October 2010). "UK's internet industry worth £100bn". The Guardian (report) (London). Retrieved21 December 2012. Eurostat (18 June 2013). "Ecommerce contribution in Europe" (infographic). Retrieved 18 June 2013. E- commerce (electronic commerce or EC). (2012) Rouse, Margaret, At: http://searchcio.techtarget.com/definition/e-commerce (Accessed on March 25th 2016)

For traditional businesses, one research stated that information technology and cross-border e-commerce is a good opportunity for the rapid development and growth of enterprises. Many companies have invested enormous volume of investment in mobile applications.The DeLone and McLean Model stated that 3 perspectives are contributed to a successful e-business, including information system quality, service quality and users satisfaction(Delone,2004).

There is no limit of time and space, there are more opportunities to reach out to customers around the world, and to cut down unnecessary intermediate links, thereby reducing the cost price, and can benefit from one on one large customer data analysis, to achieve a high degree of personal customization strategic plan, in order to fully enhance the core competitiveness of the products in company (Bakos, 2001).

Reference:

Delone, W. H., & Mclean, E. R. (2004). Measuring e-commerce success: Applying the DeLone & McLean information systems success model. International Journal of Electronic Commerce, 9(1), 31-47

Bakos, Y. (2001). The Emerging Landscape for Retail E-Commerce. Journal of Economic Perspectives, 15(1), pp.69-80

E-commerce (2015) At: https://en.wikipedia.org/wiki/E-commerce#cite_note-43 (Accessed on March 26th 2016)

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